On March 16th 2017, Hutong School is hosting a business lecture in collaboration with Bart Horsten, acclaimed expert on SME expansions and investments in China. The theme of the lecture willl be:
Doing Business in China
Best Practices and how to Market Products through Online and Offline Sales Channels
China is entering a new age: from an export oriented market the country is transforming itself to one of the biggest consumer markets in the world. Western companies are eager to sell their products in China, but many companies face various challenges when doing business in China. Furthermore, in the past years e-commerce and social media have exploded in China. Many Western companies are not aware of these recent trends and too often forget to develop an online marketing strategy when launching their products in China. During this lecture, Bart Horsten will give practical insights on how to deal with cultural differences, how to avoid the typical pitfalls and how Western companies can benefit from e-commerce and social media in China, illustrated with real life case studies.
Join us on March 16th at 7pm
at our Shanghai school in the FFC.
| Hutong School Shanghai (+86) 21 6095 8317 info.shanghai@thatsmandarin.com Wuyuan Lu 76, House 16, 2nd floor, Shanghai (near Wulumuqi Lu) 上海市徐汇区五原路76弄16号二层 |
|
About the speaker
Bart Horsten has been working as a China consultant and entrepreneur since 1998, being one of the most experienced and broadly skilled China consultants in the Benelux. He is specialized in the guidance of SMEs in their expansion plans and investments in China. Bart is co-founder and managing director of Horsten International, a Belgian company with offices in Hong Kong and China. Horsten's services include strategic advice, market research, partner search, project management, business development, sourcing, and company incorporation.
In 2016 Horsten founded MyChinaWeb, the first China online marketing agency in Belgium, which is specialized in providing e-commerce, social media and other online marketing services to Western companies that want to introduce their products on the Chinese market through e-commerce or become active on Chinese social media.