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International Business Strategy and Marketing Internship

General Internship Information

Daily Tasks

Research & Analysis
 Desk research on various business areas related to the firm’s focus industries. These
include, but are not limited to, mining and resources sector as well as the industrial
and engineering sector
 Conduct market and sector research on the firm’s target industries including key
stakeholders, trends, regulation in order to identify targets for business development

 Assist with the firm’ssocial media (e.g. LinkedIn, Facebook, Twitter etc.)
 Review overall SM strategy with manager
 Research & select relevant topics along with manager
 Setup schedule for posts with manager
 Implement/monitor updates to all SM accounts
 Monitor response to posts and report progress to manager including:
• Current numbers
• Incoming prospects
 Select relevant target PRODUCTS along with manager based on available data
 Document results data and implications for next steps in overall strategy
 Read provided documentation/linksin order to outline product value addition for clients
 Monitor response to posts and report progress to manager
Inbound Lead Processing
 Assist to activelymaintain a ClientRelationship Management(CRM) database
 Assist in engaging prospects who have reacted to earlier marketing campaigns
 Update CRM to reflect next steps as discussed with manager
 Assist with processing and ranking of inbound leadsas per criteria set out by each manager

Outbound Lead Processing
 Discuss criteria/strategy for engagement with manager
 Set up engagement targets that are relevant for each week
 Combine CRM/Email engagement
 Monitor status for each prospect
 Assist in ranking and engaging prospects
 Assist in monitoring overall strategy and progress to targets
 Report to manager on any gained and lost prospects weekly

Project Execution
 Work with marketing and sales team to maintain assigned portion of CRM flow from
marketing, sales and execution while working on existing projects
 Liaise with project manager in China for details regarding ongoing or new transactions and
support them as necessary
 Communicate any requirements from China in English so prospects can clarify pending issues


 Attention to detail and fast-learner.
 Able to work under pressure and around the clock
 Sound analytical and problem solving skills.
 Ability to work in teams with colleaguesfromdiverse cultures and backgrounds.
 Excellent English communication skills(written and verbal).
Desired Skills & Experience
 Willingness to learn especially in terms of related industries i.e. mining,
construction, power etc.
 Work experience in either a start-up company, management or consulting
industry, or a sales-oriented company is preferred but notrequired
 Strong customerrel a tionship management ability and/or business
development ability.

Additional Information

It is possible to do this internship completely online

Company Description

This company helps companies in China with their sourcing, market access and strategic partner needs. It assists companies across various industries to leverage China as a source of supplies, as a market and as a source of capital & technical expertise.


If you have any questions about our program, please feel free to contact us!

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