Digital Business Management Intern


General Internship Information
Business Area: 
Marketing
Duration: 
2-3 months
Allowance: 
2,000 RMB/month (reimbursed upon presentation of “fapiao”)
Location: 
Shanghai
Daily tasks: 
  • Collate information and assets from the company’s markets
  • Review and assess analytics reports and support delivery to clients
  • Support digital business management team with ongoing tasks including case study submissions, digital creative competitive assessments, support in development of creative / digital presentations for clients
  • Manage and complete an ‘intern culmination project’ that reviews and assesses approaches for one of the following projects:
  • Social content integration' best in practice demonstration of brands integration of consumer content on owned on digital websites
  • Digital Experiential disruption' examples of digital experiential marketing that challenges consumer thinking of brands
  • Digital CRM' identification and presentation of best practice in eCRM models from key industries
  • The intern will be expected to present this report to an agency audience at the end of the internship period
Requirements: 
  • Undergraduates only
  • Advertising/Communications/Social/Cultural Studies/Language studies major
  • Microsoft Office proficiency
  • Fluent English
  • Excellent presentation skills
  • Spoken / written Mandarin is a plus
  • Preferred profile: A digital ‘native’ with knowledge of and passion for existing and emerging digital channels
Remarks: 

Company description: 
  • This company handles all aspects of Ford of Europe's marketing, including above-the-line, digital, DM, CRM and media planning.
Ref: 
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